Promad problems in paradise: Adapting SMTE practices for the new wave of promad digital travelers in the Canary Islands

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Small and medium tourism enterprises are not prepared for the continued market turmoil which will remain the norm following the COVID-19 pandemic. Digital transformation is a key driver to success and resilience, but few have adopted enough to survive.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2023), "Promad problems in paradise: Adapting SMTE practices for the new wave of promad digital travelers in the Canary Islands", Strategic Direction, Vol. 39 No. 2, pp. 14-15. https://doi.org/10.1108/SD-11-2022-0136