Strategy and sustainable marketing problems: Ask three questions to get the right answer

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Marketers, perhaps more than any other management profession, just love to ask the wacky questions. Perhaps you might get an adventurous economist now and again posing game theory-type conundrums or a HR trainer might invent the world’s worst employer/employee scenario, but in general, the big questions tend to get left to the philosophers and political scientists of this world.

Practical/implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2016), "Strategy and sustainable marketing problems: Ask three questions to get the right answer", Strategic Direction, Vol. 32 No. 3, pp. 7-9. https://doi.org/10.1108/SD-12-2015-0187