Unlocking the value of creative individuals in UK innovation projects: Understanding the relationship between creativity, innovation and productivity

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This research paper concentrates on how the creativity of individuals interrelates with the innovation processes and productivity of UK businesses. It was found that while creative results are difficult to consistently compartmentalize into each of the four innovation process stages, it tends to be that creative individuals add the most value in the earlier two stages of an organizational innovation project.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2019), "Unlocking the value of creative individuals in UK innovation projects: Understanding the relationship between creativity, innovation and productivity", Strategic Direction, Vol. 35 No. 3, pp. 13-15. https://doi.org/10.1108/SD-12-2018-0241