The green tinge of success: How green innovation can give micro-firms a competitive edge

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds his/her own impartial comments and places the articles in context.

Findings

It is becoming a requirement for micro-firms to become more engaged with the green economy. This briefing looks at what micro-firms need to do to successfully adopt green innovation practices.

Originality/value

The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2019), "The green tinge of success: How green innovation can give micro-firms a competitive edge", Strategic Direction, Vol. 35 No. 3, pp. 23-24. https://doi.org/10.1108/SD-12-2018-0248