Innovation is king: Adopting nudge innovation to improve organizational competitive advantage

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Innovation is quickly becoming the key differential between organizations – both those small ones looking to break into a market, and the large ones attempting to retain market share. Nudging employees towards a ubiquitous dedication for innovation can be achieved through the adoption of the VIRO framework and a cultural alignment model.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2021), "Innovation is king: Adopting nudge innovation to improve organizational competitive advantage", Strategic Direction, Vol. 37 No. 3, pp. 9-11. https://doi.org/10.1108/SD-12-2020-0221