Types of analytics projects and the executive perception of them

Abstract

Purpose

The purpose of this paper is to help readers categorize the vast variety of tasks, processes and procedures involved in analytics projects.

Design/methodology/approach

It is designed to help the reader explore the five different but related categories of analytic projects.

Findings

The findings show the categories of projects to be: converting data to money, showing relationships and causation, applying models, conducting impact and return on investment (ROI) analysis and forecasting ROI.

Originality/value

The originality and practicality of this paper is displayed with thorough explanations of each of the five types of analytic projects and a number of examples of their applications.

Citation

Phillips, J.J. (2015), "Types of analytics projects and the executive perception of them", Strategic HR Review, Vol. 14 No. 1/2, pp. 30-35. https://doi.org/10.1108/SHR-01-2015-0011