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The transformative AI initiative: from process digitization to AI strategic digitalization

Vadake Narayanan (Vadake (V.K.) Narayanan is the Deloitte Touché Jones Stubbs Professor of Strategy & Entrepreneurship, Management Department, LeBow College of Business, Drexel University (vkn22@drexel.edu) and the author of Managing Technology and Innovation for Competitive Advantage, (Prentice Hall Longman, 2001))

Strategy & Leadership

ISSN: 1087-8572

Article publication date: 1 March 2023

Issue publication date: 13 March 2023

552

Abstract

Purpose

Strategically focused AI transformation will almost certainly be more profound than the era of AI process optimization that has preceded it because it potentially changes the way the organizations operate and compete in the marketplace.

Design/methodology/approach

Potentially transformative strategic digitalization, although built on the AI technology to create process efficiencies that preceded it, will need leaders to adopt a new decision mindset first, and therefore is currently an aspirational initiative in progress.

Findings

Strategic digitalization shifts the focus of attention from the technical features of process digitization to the transformation of the context and of the organization itself, triggered or enabled by the advent of new technological possibilities.

Practical implications

Strategic digitalization has the potential to automate the decision-making in middle-management functions in order to greatly potentiate the value of their work. Contrary to the conventional organizational pyramid, strategic digitalization will likely be most effective in an hourglass form of organization, one that replaces many middle management tasks through AI and related technologies in order to create higher-value jobs for managers.

Originality/value

Guidelines derived from effective initiatives offer a roadmap to the ongoing experimental approach to applying AI to both organization and strategy, a transformation that will be crucial to the future success of organizations.

Keywords

Citation

Narayanan, V. (2023), "The transformative AI initiative: from process digitization to AI strategic digitalization", Strategy & Leadership, Vol. 51 No. 2, pp. 24-30. https://doi.org/10.1108/SL-01-2023-0009

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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