Competitive intelligence in hospitality and tourism: a perspective article
ISSN: 1660-5373
Article publication date: 29 November 2019
Issue publication date: 20 February 2020
Abstract
Purpose
This study aims to critically review competitive intelligence (CI) research and offer suggestions for future research in the hospitality and tourism (HT) field.
Design/methodology/approach
The study reviews and synthetizes current CI research in the HT field.
Findings
The study findings suggest that CI research in HT is at an embryonic level, as researchers have not used the same terminology on what CI is, how CI is implemented and what should be included in the CI framework. Hence, researchers should address the link between operation and CI practices. Also, new studies discussing business espionage and ethics in CI practices are needed because the related studies are rare.
Practical implications
The study offers specific theoretical and practical implications for CI research.
Originality/value
This study provides a perspective on future developments of CI research in the HT field.
Keywords
Citation
Köseoglu, M.A., Morvillo, A., Altin, M., De Martino, M. and Okumus, F. (2020), "Competitive intelligence in hospitality and tourism: a perspective article", Tourism Review, Vol. 75 No. 1, pp. 239-242. https://doi.org/10.1108/TR-06-2019-0224
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited