Innovation and technology – the only answer for sustainable tourism growth

Abstract

Purpose

This paper aims to explain how innovation can contribute to sustainable tourism growth, bearing in mind that tourism was never a factor of conflict but a factor and a sign of peace and prosperity.

Design/methodology/approach

The paper is based on information drawn from official information sources and relevant data from Travelport.

Findings

Sustainable tourism growth is unstoppable and is already a reality – proved by decades of permanent growth. Sustainable tourism growth is needed for economic, social, cultural, environmental and political reasons. A continued and sustainable tourism growth is possible with better management and the innovation and technology support.

Originality/value

Tourism performance in recent decades proves that tourism can meet societal expectations and demands at all levels and is a determinant factor of cultural interchange and an important pillar for peace and harmony between different nationalities.

Citation

Loureiro, A. (2019), "Innovation and technology – the only answer for sustainable tourism growth", Worldwide Hospitality and Tourism Themes, Vol. 11 No. 6, pp. 743-747. https://doi.org/10.1108/WHATT-09-2019-0055