AT&S establishes new sales and marketing subsidiary in San Jose, California

Citation

(2008), "AT&S establishes new sales and marketing subsidiary in San Jose, California", Circuit World, Vol. 34 No. 3. https://doi.org/10.1108/cw.2008.21734cab.004

AT&S establishes new sales and marketing subsidiary in San Jose, California

Article Type: Industry news From: Circuit World, Volume 34, Issue 3

AT&S, Europe’s largest printed circuit board manufacturer and technology leader in the industry, has 17 sales and marketing offices worldwide. This global player from Austria has hitherto been very well represented in Europe and Asia – it is now stepping up its involvement in the USA. Formed in March 2008, AT&S Americas LLC is located in California’s San Jose, in close proximity to the high-technology companies of Silicon Valley.

AT&S Americas LLC is opening for business in San Jose, California, on 1 August 2008. This step marks the extension of AT&S’s global sales and marketing network, which serves some 500 customers, to cover the USA as well. San Jose was chosen as the logical location for the new office because of the numerous high-tech enterprises in the neighbourhood – such as Apple, Intel, and Cisco. For although production has in many cases migrated to Asia, vital decisions concerning products and purchasing activities are often still made in the corporate headquarters of the many US technology giants at home there.

“With our new sales office in San Jose we will improve the local support of our existing customer base. Moreover, we intend to acquire additional customers by offering technical consultancy and solutions locally in this area,” highlights Ernst Strasser, Director Sales & Marketing AT&S.