Marketing strategy and diversification
D.F. BURMAN
(Staff Consultant, P‐E Consulting Group Ltd.)
759
Abstract
“Whatever the reason and objectives involved in diversification, the company must expect to become engaged in unfamiliar products, technologies or markets, so it must provide new expertise to support the new operations.”
Citation
BURMAN, D.F. (1968), "Marketing strategy and diversification", Management Decision, Vol. 2 No. 2, pp. 110-115. https://doi.org/10.1108/eb000846
Publisher
:MCB UP Ltd
Copyright © 1968, MCB UP Limited