MAKING BUSINESS COMPARISONS
85
Abstract
Within any social system, planning and control are fundamental activities. Both are pursued by a process of comparison of and choice between alternatives. This is the essence of decision making.
Citation
Jackson, K.C. (1973), "MAKING BUSINESS COMPARISONS", Management Decision, Vol. 11 No. 1, pp. 78-91. https://doi.org/10.1108/eb001013
Publisher
:MCB UP Ltd
Copyright © 1973, MCB UP Limited