Export Marketing — A New Form of Management Training and Development

Abstract

The aim of this article is to describe the development, launch, implementation and evaluation of a pilot training and development programme designed to improve the export marketing performance of smaller and medium‐sized concerns. The Management Extension Programme — Exports (MEX) was conceived by staff at Durham University Business School as part of their remit to the Manpower Services Commission to initiate new programmes based on the Management Extension approach. The idea of providing growing organisations with extra management resources has been tried and tested in a number of UK universities with Manpower Services Commission support.

Citation

Willis, M. and Mullen, D. (1986), "Export Marketing — A New Form of Management Training and Development", Journal of European Industrial Training, Vol. 10 No. 1, pp. 3-9. https://doi.org/10.1108/eb002190