FINE‐TUNING THE CHANNELS
Larry S. Combs
(M.B.A. from Memphis State University in 1966 and a B.S. in Engineering Chemistry from Christian Brothers College, Memphis, in 1961.)
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Abstract
The product life cycle has been a widely recognized tool for studying overall market behavior and estimating growth potential. Its most common application has been in the decision whether to expand manufacturing capacities. The product life cycle can also be used as a tool for evaluating and enhancing channels of distribution.
Citation
Combs, L.S. (1987), "FINE‐TUNING THE CHANNELS", Journal of Business & Industrial Marketing, Vol. 2 No. 1, pp. 61-65. https://doi.org/10.1108/eb006019
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited