The Logistics life Cycle of a Product

Abstract

Logistics costs come from physical and information systems in use. Logistics systems can be complex, very costly and wide reaching in function and geographic parameters. Because of this it is vitally important that marketing staff include one or more logistic specialists at the early stages of product development. By so doing the marketer is able to consider logistics elements and their costs and put these into the marketing plan. The use of a logistics life‐cycle approach can act as a prompt, the aim being to make sure that the logistics factors which might otherwise be overlooked are included. It is used as a tool to obtain an operations and systems input to the product life cycle at the development stages. An outline is proposed for the complete management of the product including an “end game plan”. Also raised is consideration of the individual parts of each product component in the distribution channel, in use by the consumer and after it has been used by the consumer.

Citation

Ryan, P. (1990), "The Logistics life Cycle of a Product", Logistics Information Management, Vol. 3 No. 3, pp. 60-63. https://doi.org/10.1108/eb007515