ON INCREASING THE RATE OF RESPONSE TO MAIL SURVEYS: A NEW APPROACH
Hershey H. Friedman
(Associate Professor of Marketing, Fordham University at Lincoln Center, NY)
Neil Arenstein
(Assistant Professor of Computer Information, Seton Hall University)
83
Abstract
Two methods for increasing the rate of response to mail surveys were tested: (1) the inclusion of a pen as a premium and (2) adding the postscript, “P.S. Please respond. Even answering two questions will help.” The results indicated that the pen premium did not result in a significant increase in response rate. The postscript did seem to evoke a higher rate of response.
Citation
Friedman, H.H. and Arenstein, N. (1984), "ON INCREASING THE RATE OF RESPONSE TO MAIL SURVEYS: A NEW APPROACH", Journal of Consumer Marketing, Vol. 1 No. 1, pp. 46-48. https://doi.org/10.1108/eb008084
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited