HOW TO GET MORE BANG FROM YOUR TELEVISION BUCKS
Joseph O. Eastlack Jr.
(Campbell Soup Company, Camden, New Jersey)
138
Abstract
With continuing, apparently unending, television network media inflation, most major television advertisers are seeking more efficient ways to reach target consumers with their commercials. Some of the actions which have been advocated include:
Citation
Eastlack, J.O. (1984), "HOW TO GET MORE BANG FROM YOUR TELEVISION BUCKS", Journal of Consumer Marketing, Vol. 1 No. 3, pp. 25-34. https://doi.org/10.1108/eb008103
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited