ADVERTISING IN SEARCH OF A POSITIVE IMAGE
R.V. Goldstein
(Vice President of Advertising at The Procter & Gamble Company)
321
Abstract
I submit for your consideration four simple points concerning advertising's image:
Citation
Goldstein, R.V. (1984), "ADVERTISING IN SEARCH OF A POSITIVE IMAGE", Journal of Consumer Marketing, Vol. 1 No. 4, pp. 69-71. https://doi.org/10.1108/eb008116
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited