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A SEARCH FOR CONSTANTS: THE “HEAVY USER” REVISITED!

Victor J. Cook Jr. (Associate Professor, Executive MBA Program, Freeman School, Tulane University)

William A. Mindak (Professor of Marketing and Director, Executive MBA Program, Freeman School, Tulane University)

ISSN: 0736-3761

Article publication date: 1 April 1984

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As in the case with computers and automobiles, marketing seems to seek constantly new and improved models.

Cook, V.J. and Mindak, W.A. (1984), "A SEARCH FOR CONSTANTS: THE “HEAVY USER” REVISITED!", Journal of Consumer Marketing, Vol. 1 No. 4, pp. 79-81. https://doi.org/10.1108/eb008118

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