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CONSUMER AFFAIRS: OPPORTUNITY UNEXPLOITED

Joseph G. Smith (Founder and President of Oxtoby‐Smith, Inc., New York, NY)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 February 1985

421

Abstract

H.L. Mencken, whose views were often as penetrating as they were tart, defined conscience as “the inner voice that warns us somebody may be looking.”

Citation

Smith, J.G. (1985), "CONSUMER AFFAIRS: OPPORTUNITY UNEXPLOITED", Journal of Consumer Marketing, Vol. 2 No. 2, pp. 67-71. https://doi.org/10.1108/eb008125

Publisher

:

MCB UP Ltd

Copyright © 1985, MCB UP Limited

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