THE STRATEGIC CONSUMER
Claudia E. Marshall
(Vice President, Advertising and Marketing Services, for the Travelers Companies)
137
Abstract
A growing body of evidence suggests a fundamental shift in American social priorities with consumers becoming more pragmatic and hard‐headed. On the basis of business research and extensive social monitoring, Yankelovich, Skelly and White, Inc. has identified four themes on the rise:
Citation
Marshall, C.E. (1985), "THE STRATEGIC CONSUMER", Journal of Consumer Marketing, Vol. 2 No. 3, pp. 73-75. https://doi.org/10.1108/eb008136
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited