BIG IDEAS IN SERVICES MARKETING
Leonard Berry
(Foley's/Federated Professor of Retailing and Marketing Studies and Director of the Center for Retailing Studies in the College of Business Administration, Texas A&M University)
1654
Abstract
The pivotal difference between goods businesses and services businesses is that goods businesses sell things and service businesses sell performances. These performances are often labor intensive, with the service provider being, in effect, a part of the service.
Citation
Berry, L. (1986), "BIG IDEAS IN SERVICES MARKETING", Journal of Consumer Marketing, Vol. 3 No. 2, pp. 47-51. https://doi.org/10.1108/eb008162
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited