NEW PRODUCTS — SIFTING THROUGH THE HAYSTACK
Rodger L. Derose
(Business Manager, Commercial Products, Johnson Wax)
47
Abstract
The generation of new products has often been described as looking for a needle in a haystack. To find the shining needle, you have to sift through a mountain of information and ideas.
Citation
Derose, R.L. (1986), "NEW PRODUCTS — SIFTING THROUGH THE HAYSTACK", Journal of Consumer Marketing, Vol. 3 No. 3, pp. 81-84. https://doi.org/10.1108/eb008173
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited