AN ETHICAL BASE FOR MARKETING DECISION MAKING
Geoffrey P. Lantos
(Assistant professor of Marketing in the Business Administration Department at Stonehill College)
365
Abstract
The Need for Ethical Standards The 1970's and 1980's have witnessed an increased concern about building an ethical foundation upon which to make better business decisions in those areas where the Tightness or wrongness of those decisions is open to question. Ethics is the name given to the attempt to think through the moral implications of human actions; business ethics is the study of the morality of business decisions and the determination of standards for those decisions.
Citation
Lantos, G.P. (1986), "AN ETHICAL BASE FOR MARKETING DECISION MAKING", Journal of Consumer Marketing, Vol. 3 No. 4, pp. 5-10. https://doi.org/10.1108/eb008174
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited