SIX TIMELESS MARKETING BLUNDERS
Abstract
The majority of start‐up businesses fail, many for marketing‐related reasons. Estimates of the new product failure rate across all sized companies range anywhere from 30% to 80% or more, which is high even on the conservative side. These kind of results make one adage apropos: “If people learn from their mistakes, many are getting a fantastic education.”
Citation
Shanklin, W.L. (1986), "SIX TIMELESS MARKETING BLUNDERS", Journal of Consumer Marketing, Vol. 3 No. 4, pp. 31-39. https://doi.org/10.1108/eb008177
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited