MARKETING A POLITICAL CANDIDATE
Marvin Schoenwald
(President of M/E Marketing & Research, Inc.)
235
Abstract
Integrating Marketing and R&D In today's marketing‐oriented world, there are many products that in reality are pretty much the same. What distinguishes them is appearance and, even more important, image and positioning.
Citation
Schoenwald, M. (1987), "MARKETING A POLITICAL CANDIDATE", Journal of Consumer Marketing, Vol. 4 No. 2, pp. 57-63. https://doi.org/10.1108/eb008197
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited