CAN DIRECT MARKETING HELP LEVI STRAUSS & CO.?
Jerry Ireland
(General Manager of New Business Operations at Levi Strauss & Co.)
532
Abstract
While direct marketing is still in its infancy at Levi Strauss & Co., recent testing has demonstrated that this discipline can now play a unique and very effective role in the marketing of its products.
Citation
Ireland, J. (1987), "CAN DIRECT MARKETING HELP LEVI STRAUSS & CO.?", Journal of Consumer Marketing, Vol. 4 No. 3, pp. 35-41. https://doi.org/10.1108/eb008202
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited