ON THE POSSIBILITY OF MONEY‐BACK EXTENDED SERVICE CONTRACTS
Marvin D. Troutt
(Associate Professor and Area Coordinator of Decision Sciences in the Department of Management, Southern Illinois University at Carbondale)
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Abstract
The concept of money‐back contingent contracts has been used in the insurance industry for many years. To the extent that product service contracts are similar to health insurance policies, there is a strong possibility of carryover of this desirable feature to product warranties and extended service contracts.
Citation
Troutt, M.D. (1987), "ON THE POSSIBILITY OF MONEY‐BACK EXTENDED SERVICE CONTRACTS", Journal of Consumer Marketing, Vol. 4 No. 3, pp. 43-44. https://doi.org/10.1108/eb008203
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited