MARKETING TO OUR AGING POPULATION: RESPONDING TO PHYSIOLOGICAL CHANGES
Charles D. Schewe
(Professor of Marketing at the University of Massachusetts in Amherst)
1303
Abstract
Marketers, public policy makers, and society in general have tended to use chronological age as a means of defining the maturing consumer market. Yet people age physiologically—and chronological age is not always a reasonable correlate to this process. This article discusses some natural physiological processes and presents some implications for marketing.
Citation
Schewe, C.D. (1988), "MARKETING TO OUR AGING POPULATION: RESPONDING TO PHYSIOLOGICAL CHANGES", Journal of Consumer Marketing, Vol. 5 No. 3, pp. 61-73. https://doi.org/10.1108/eb008232
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited