Creativity Audit: a Diagnostic Approach to Overcoming Blocks
Tudor Rickards
(Lecturer, Manchester Business School)
Les Jones
(Independent Consultant, Les Jones and Associates)
291
Abstract
Traditional audits play a powerful role in helping companies change. A “creativity audit” can play a similar role in helping a company overcome possible blocks to the creativity of its employees. The auditors now become change agents, and their method of data collection and feedback is the survey‐feedback technique. The principles and practical results achieved from such a method are described.
Keywords
Citation
Rickards, T. and Jones, L. (1987), "Creativity Audit: a Diagnostic Approach to Overcoming Blocks", Managerial Auditing Journal, Vol. 2 No. 1, pp. 17-21. https://doi.org/10.1108/eb017585
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited