Putting communication on management's agenda

Abstract

Getting communication right is vital to making change happen inside organisations — yet poor internal communication is routinely sabotaging efforts for change. Internal communicators are frustrated by senior managers who seem committed, but who then pay lip service to communication. Rather than trying to push communication further up senior management's agenda, the internal communicator should be trying to link communication with what is already at the top of their agenda. In order to be convincing, internal communicators will need to undestand the business issues that the organisation faces, and link internal communication more demonstrably to the business strategy.

Citation

Quirke, B. (1996), "Putting communication on management's agenda", Journal of Communication Management, Vol. 1 No. 1, pp. 67-79. https://doi.org/10.1108/eb023421