Community Relations — good neighbour strategies
Carol Friend
(Pielle Public Relations, Museum House, 25 Museum Street, London)
459
Abstract
A neighbour who lives entirely behind closed doors becomes the subject of speculation, rumour and at worst, fear, founded on lack of understanding. This is as true of an organisation as it is of an individual. This paper reviews the role and value of quality community relations strategies, identifying five rules for developing those strategies.
Keywords
Citation
Friend, C. (1996), "Community Relations — good neighbour strategies", Journal of Communication Management, Vol. 1 No. 1, pp. 89-94. https://doi.org/10.1108/eb023423
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited