Holding a successful media event in Russia
Jeffrey A. Derman
(DGPR, Inc., 180 North Michigan Avenue, Suite 401, Chicago, IL 60601, USA)
406
Abstract
The paper is based on the author's experience of organising media events for product launches in Russia. After providing a brief introduction to Russian press and broadcast media, the paper gives advice on holding a successful media event in Russia under six headings on: working with suppliers; targeting the appropriate media; choice of venue; the target audience; food and drink; and rehearsal.
Keywords
Citation
Derman, J.A. (1997), "Holding a successful media event in Russia", Journal of Communication Management, Vol. 1 No. 3, pp. 289-293. https://doi.org/10.1108/eb023432
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited