Benchmarking internal communication

Abstract

The paper considers benchmarking internal communication. It starts by briefly describing benchmarking methods — metric and qualitative benchmarking — together with the objectives behind such a programme. It goes on to discuss an IC benchmarking club which has been launched recently. Details of the sample questions asked of organisations participating in the club to obtain qualitative and quantitative data are given in the Appendix. The paper concludes by listing traits commonly found by the author's company in best practice organisations.

Citation

Phelps, R. (1997), "Benchmarking internal communication", Journal of Communication Management, Vol. 1 No. 4, pp. 388-398. https://doi.org/10.1108/eb023442