Management of change in BT

Abstract

This paper reviews the way in which employee communication has developed in National Business Communications, a major customer facing division in BT, during a time of significant change. It covers how getting communications on the agenda, providing dedicated resources and taking a structured approach is essential for the effective management of change. It also looks at how the emphasis of employee communications is changing from a supply driven strategy to one that will become demand led and how measurement underpins continuous improvement.

Citation

Heath, S. (1997), "Management of change in BT", Journal of Communication Management, Vol. 1 No. 4, pp. 399-407. https://doi.org/10.1108/eb023443