Whither media training? New developments in media management
Jonathan Hewat
(46 Wine Street, Bradford on Avon, Wilts)
589
Abstract
This paper aims to advise the media trainer in industry or the private sector (in the UK or overseas) of some new developments in media management and to alert him or her to a few of the pitfalls of conventional media management.
Keywords
Citation
Hewat, J. (1997), "Whither media training? New developments in media management", Journal of Communication Management, Vol. 2 No. 1, pp. 92-97. https://doi.org/10.1108/eb023451
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited