Public relations in the NHS: An exploratory study of the Scottish experience
Gillian Hogg
(Dr Gillian Hogg, Lecturer, Department of Marketing, University of Stirling, Stirling, Scotland)
Francoise Van Burren
(PR Officer for Transco British Gas plc in Edinburgh)
164
Abstract
In the new and challenging environment of Trust hospitals communication plays an ever increasing role. The implication is that this provides opportunities for the public relations profession to play a role in management decision making. This paper presents the results of a survey of Trust Hospitals in Scotland to establish their attitude towards public relations and the role played by public relations practitioners in Trust management.
Keywords
Citation
Hogg, G. and Van Burren, F. (1997), "Public relations in the NHS: An exploratory study of the Scottish experience", Journal of Communication Management, Vol. 2 No. 2, pp. 125-136. https://doi.org/10.1108/eb023453
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited