Planning stakeholder communication
Eileen Scholes
(The ITEM Group plc, Burnham House, High Street, Burnham, Bucks)
David James
(The ITEM Group plc, Burnham House, High Street, Burnham, Bucks)
2652
Abstract
The influence of all stakeholder groups on the values, beliefs, policies, decisions and management of organisations is on the rise and here to stay. This paper examines the factors driving stakeholder power, and draws on a number of recent examples and the lessons learned. It proposes steps that organisations can take to manage the communication needs of stakeholders. Prioritising the challenges and balancing and integrating the corporate response are the main themes.
Keywords
Citation
Scholes, E. and James, D. (1998), "Planning stakeholder communication", Journal of Communication Management, Vol. 2 No. 3, pp. 277-285. https://doi.org/10.1108/eb023471
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited