Business communication education/training in MBA programmes: An analysis and framework for change

Abstract

This research paper explores the type and amount of business communication education given to students in Master of Business Administration (MBA) programmes, and offers insight into the thinking of those who supervise and teach business communication within those programmes. While this particular research study focuses on US MBA schools, it is advocated that this subject and research findings have global relevance. Communication and public relations skills have been recognised as being critical to the success of aspiring managers and business leaders. Prospective managers need to possess not only the skills of communication, but also an appreciation of strategic business communication factors. However, most MBA curricula do not require or recommend communication education for students. This paper compares the findings of two studies: research conducted in 1995–96 (n = 215, 31.5 per cent response rate) replicated a 1991 study (n = 51, 26 per cent response rate). In addition, the paper discusses prior research on the subject and the role and quality of business communication currently found in MBA curricula. It also includes a model communication curriculum for MBA programmes and proposes suggestions for additional research.

Citation

Silvis, D.E., Rayfield, R.E., Pincus, J.D. and Chang, M. (1999), "Business communication education/training in MBA programmes: An analysis and framework for change", Journal of Communication Management, Vol. 4 No. 1, pp. 20-42. https://doi.org/10.1108/eb023505