Television from a PR perspective
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Abstract
This paper is designed to provide an insight into the requirements of television and the most effective ways of trying to gain coverage for a story.
Citation
Whitbourn, D. (1999), "Television from a PR perspective", Journal of Communication Management, Vol. 4 No. 2, pp. 177-184. https://doi.org/10.1108/eb023517
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited