Basic requisites in mergers between PR consultancies

Abstract

As an unprecedented level of merger and acquisition activity continues to sweep across the global business landscape, public relations firms certainly have not watched from the sidelines. PR agencies are pursuing mergers as fast as other industries. And this despite the sobering fact that the majority of mergers and acquisitions fail within the first three years. For any PR consultancy in search of a merger partner, avoiding that fate requires a constant awareness of one simple fact: PR is truly a people business. PR assets are exclusively people and their intellectual property, so making a PR agency merger work involves much more than getting the numbers right.

Citation

Graham, J. (1999), "Basic requisites in mergers between PR consultancies", Journal of Communication Management, Vol. 4 No. 2, pp. 197-204. https://doi.org/10.1108/eb023519