TESTING, MEASUREMENT AND EVALUATION TECHNIQUES IN THE TRAINING OF FINANCIAL SERVICES SALES FORCES
Journal of Financial Regulation and Compliance
ISSN: 1358-1988
Article publication date: 1 February 1994
Abstract
This paper considers the role of testing, particularly in the training of financial services salespeople. It examines the potential of testing as a positive influence on the development of salespeople, and the different requirements of knowledge and skills assessment. The use of data derived from testing, both in training and in recruitment, is also considered.
Citation
WICKS, D. (1994), "TESTING, MEASUREMENT AND EVALUATION TECHNIQUES IN THE TRAINING OF FINANCIAL SERVICES SALES FORCES", Journal of Financial Regulation and Compliance, Vol. 2 No. 2, pp. 119-124. https://doi.org/10.1108/eb024799
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited