TIME IS MONEY: Suggestions for More Effective Fundraising in the 1990s
Michael Sirota
(Senior Associate, ASAP Advisory Services, Arlington, Massachusetts Adjunct Professor of Fund Raising and Financial Management, Lesley College, Cambridge, Massachusetts)
84
Abstract
Successful fundraising is an ongoing, proactive process that requires a clear focus on donors' interests and aspirations. Key measures for timely goal attainment include researching prospective donors carefully, using volunteers effectively, and specifying requests when asking for gifts. Personal solicitations together with conscientious acknowledgments of donor gifts and volunteer efforts help expedite and sustain a fundraising campaign.
Citation
Sirota, M. (1993), "TIME IS MONEY: Suggestions for More Effective Fundraising in the 1990s", The Bottom Line, Vol. 6 No. 1, pp. 15-18. https://doi.org/10.1108/eb025360
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited