How businesses factor ENVIRONMENTAL FEATURES
Graham Earl
(Consultant with the environmental, safety and risk practice at Arthur D Little in the UK, providing expertise on environmental management, reporting, policy, strategic planning and direction)
Roland Clift
(Professor of environmental technology and founding director of the centre for environmental strategy at the University of Surrey, UK)
441
Abstract
Many manufacturers try to differentiate their products from close competitors with environmental claims that carry no independent verification. There is also little or no understanding of how much buyers are prepared to pay in higher prices or ‘trade offs’ for enhanced environmental features. A study of business‐to‐business consumers in the electrical and electronic goods sector set out to quantify how environmental issues factor in purchasing managers decisions.
Citation
Earl, G. and Clift, R. (1999), "How businesses factor ENVIRONMENTAL FEATURES", Measuring Business Excellence, Vol. 3 No. 3, pp. 25-33. https://doi.org/10.1108/eb025574
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited