British Airways' internal communication programme

Abstract

Good communication sits at the heart of any successful enterprise. Internal communications is also being recognised increasingly as a powerful leader within a business — particularly, although not exclusively, a service business. There are numerous reasons for this. The pace of change in business and the demands of employees to be enfranchised are only two. Ensuring that the communication needs of employees and the business are met requires increasingly demanding systems designed to establish communications as a contributor to the business. It requires the role modelling and rewarding of good communication from the centre and the ownership of the communications process by line management. This paper sets out some of the ways British Airways is meeting these challenges.

Citation

Jones, P. (1996), "British Airways' internal communication programme", Journal of Communication Management, Vol. 1 No. 2, pp. 181-184. https://doi.org/10.1108/eb026044