An assessment of trends in the client/agency relationship
Peter Hehir
(Countrywide Porter Novelli Limited, 39 High Street, Banbury, Oxfordshire)
233
Abstract
This paper describes the author's views on current and future trends in the relationship between public relations consultancies and their clients. A number of such trends are identified including longer‐term contracts, the growth of international assignments, more demanding clients and strategic consultancies.
Keywords
Citation
Hehir, P. (1996), "An assessment of trends in the client/agency relationship", Journal of Communication Management, Vol. 1 No. 2, pp. 193-199. https://doi.org/10.1108/eb026046
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited