INNOVATION IN A MATURE INDUSTRY
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Abstract
The aim of the research is to verify what it is that makes some mature firms innovative and others less so, in the hope that the results will be of use and interest to practising managers.
Keywords
Citation
Pearson, G. (1988), "INNOVATION IN A MATURE INDUSTRY", Management Research News, Vol. 11 No. 4/5, pp. 47-49. https://doi.org/10.1108/eb027991
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited