Decision Analysis and New Venture Creation in Hungary

Abstract

To start a new venture is indeed a risky and costly undertaking. The odds are against successfully creating something new whether it be a new system, a new product, a new organisational structure, or an entirely new company. The probability for success in new venture creation can be significantly increased and the corresponding risks of failure reduced when the information on the intentions, actions, and potential reactions of the environment are systematically considered in each strategic decision.

Citation

Hisrich, R.D. and Vecsenyi, J. (1993), "Decision Analysis and New Venture Creation in Hungary", Management Research News, Vol. 16 No. 2/3, pp. 1-11. https://doi.org/10.1108/eb028270