Managing For Excellence in the Tobacco Industry

Abstract

R.J. Reynolds Tobacco Company's future strength depends on improving its long‐term earnings potential. To enhance its profitability, they must

Citation

Zantop, M. and Kleiner, B.H. (1995), "Managing For Excellence in the Tobacco Industry", Management Research News, Vol. 18 No. 3/4/5, pp. 16-23. https://doi.org/10.1108/eb028401