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Why long term planning in distribution

HARRY J. BRUCE (Assistant to Vice President — Plants Jos. Schlitz Brewing Company, Inc.)
PETER P. NOVAS (Director Corporate Planning Operations Jos. Schlitz Brewing Company, Inc.)

International Journal of Physical Distribution

ISSN: 0020-7527

Article publication date: 1 March 1971

132

Abstract

The subject of forward or long‐range planning for the business enterprise is of such recent interest and development that it is difficult to find useful information of any real substance regarding distribution or logistical planning. In order to properly focus on the importance of distribution planning, we must first examine the general subject of planning and its importance to industry.

Citation

BRUCE, H.J. and NOVAS, P.P. (1971), "Why long term planning in distribution", International Journal of Physical Distribution, Vol. 1 No. 3, pp. 154-156. https://doi.org/10.1108/eb038841

Publisher

:

MCB UP Ltd

Copyright © 1971, MCB UP Limited

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